MEET THE TEAM

 
The METAD executive team has three generations of experience in growing and sourcing coffee. We work with a strong network of local and international contacts to produce and market Ethiopian agricultural products worldwide.

Ravin Bisla, Chief Financial Officer
A U.S. resident and native, Ravin received his MBA from the UCLA Anderson School of Management and his bachelor's degree in Economics from Duke University, Durham, North Carolina. He has several years of experience in corporate finance, most recently with both publicly traded and private equity-backed service companies that have experienced significant growth through acquisitions and organic means over the past seven years. He has participated in numerous debt and equity capital raises, and has facilitated dozens of acquisitions from initial valuation through due diligence. Prior to these positions, Ravin provided corporate finance related consulting services for several Fortune 500 companies, providing recommendations on optimizing capital structure and rationalizing capital expenditures.


MEET THE TEAM

 
The METAD executive team has three generations of experience in growing and sourcing coffee. We work with a strong network of local and international contacts to produce and market Ethiopian agricultural products worldwide.

Tariku Adinew, Chief OPERATIONS Officer
A U.S. national and Ethiopian native, Tariku Adinew oversees quality control, production and logistics. He has more than 17 years of experience in product and project management, IT and process improvement consultancy, and entrepreneurship, spanning a range of industries including retail, financial, healthcare, entertainment and agriculture. His extensive experience includes work with companies such as Accenture (formerly Andersen Consulting), IBM Global Services, Providian, Washington Mutual/JP Morgan Chase and Kaiser Permanente. He holds a bachelor's degree in Marketing and International Business from Augsburg College in Minneapolis, Minnesota.


THE BIRTHPLACE OF COFFEE - ONE NATION. MANY COFFEES.

 

“Keffa,” from which the term “coffee” is derived, is the birthplace of coffee. To this day, the Keffa region in the southwestern part of Ethiopia remains one of the strongest coffee-producing regions in Ethiopia. Historians claim that coffee spread from Ethiopia to Egypt, and then to Yemen. The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the 15th century, in the Sufi monasteries of Yemen. By the 16th century, it had reached the rest of the Middle East, Persia, Turkey and Northern Africa. Coffee then spread to Italy and the rest of Europe, to Indonesia, and finally to the Americas.

As it has been since the 16th century, Ethiopia remains the largest producer of Arabica coffee beans in the world. At METAD, we are proud to carry on this noble tradition.

ETHIOPIAN VARIETALS
In addition to producing and processing our own coffees, METAD sources high-quality traceable coffee beans from other superior coffee-growing regions of Ethiopia and provides them to the international marketplace. We take the pain out of the end-to-end purchasing process. METAD’s Targeted Sourcing Program provides access to the best coffees that Ethiopia has to offer. These include conventional (non-certified) and certified (Fair Trade, Organic, Rainforest Alliance, Bird-Friendly, UTZ Certified “Good Inside”) coffees.

We work with farmers who produce the most recognized varieties, and we are committed to introducing varieties that are not as well known to the world market. Our sourcing capability is attractive to worldwide buyers who value traceability. While METAD can, upon request, source and deliver specific varieties of coffee beans not listed below, the main coffee growing regions of Ethiopian coffees we source include:

  • Yirgacheffe™ – a highland grown coffee recognized for its distinct character, set apart by an exceptional citrus and floral flavor. It has a firm and fine acidity, with a viscous, round, creamy and mouthful tactile sensation. When processed naturally (sun-dried), it has a pleasant aftertaste. The bean is uniform, thick, medium to bold, blue in color, oval in shape and compact. This is the most well known washed Ethiopian coffee, especially in the United States.

  • Sidamo™ – produces exceptional washed and natural coffee, with medium-pointed to pointed-firm acidity, medium to full tactile sensation and its own distinct flavor notes of spice and citrus. The bean is small to medium sized and green-gray to blue in color. Both washed and sun-dried (natural) processed.

  • Harrar™ – famous worldwide for its distinctive, genuine mocha flavor and soft, smooth and round tactile sensation. The longberry and amber beans are thick and oval in shape, medium to large in size, and green to yellow-umber in color. Sun-dried processed only, it is produced in the eastern highlands and exported from Dire Dawa. It is regarded as one of the finest premium coffees.

  • LimMu – with a lively medium to firm acidity and smooth to round tactile sensation, this coffee is well-known for its distinctive flavor. The bean has a uniform appearance, blue in color, medium to bold, thick in size and oblong to round in shape. Washed only, it is renowned for its good cup, sweet and spicy "wine-like" flavor and balanced body. It is highly sought by many roasters, especially in Europe and United States. It is one of the premium gourmet coffees worldwide.

  • Jimma – represents the bulk of Ethiopian natural export coffee, often used in blends. It has medium acidity, and a good and pleasant body. The beans are medium to bold, oval and thick. Sun-dried processed only, it is the best known Ethiopian coffee within the industry and represents the bulk of Ethiopian coffee exports. This type covers a multitude of southwestern Ethiopian coffees, including Limu unwashed processed coffee, as well as Jimma specialty coffees. In many cases, these vast varietals are exported simply as “Jimma coffee.”

  • Tepi/Bebeka – most often comes from the state-owned plantations of Tepi/Bebeka. This coffee has a soft and smooth acidity with some nutty and caramel notes, as well as a rich and rounded tactile sensation. The beans have a large, thick, wide center cut, pointed ends, less specific density, and have a green to gray appearance in color. Washed only, these coffees have less acidity, body and a soft flavor. They often help roasters achieve specific results in their blends.

  • Nekempti/Gimbi – recognized for its full and fruity flavor, medium to pointed acidity and a medium to full tactile sensation. This coffee has its own distinct noting character of a fruity finish. The beans are generally medium in size, green to gray in color, and are washed and sun-dried (natural) processed. This coffee is an important part of many roasters’ blends, but can also be a gourmet single varietal.

MEET THE TEAM

 
The METAD executive team has three generations of experience in growing and sourcing coffee. We work with a strong network of local and international contacts to produce and market Ethiopian agricultural products worldwide.

Michael Adinew, Chief Development Officer
Michael brings over 22 years of experience to METAD management in sales, strategic marketing, market research, project management, competitive intelligence, staff supervision and customer relationship management – all from several Fortune 500 companies. An Ethiopian native who has been living in the United States since 1990, Michael has been actively developing business opportunities for METAD in North America, Asia and Europe for the past five years. He works closely with the Specialty Coffee Association of America (SCAA) and the Coffee Quality Institute (CQI) to assist with their continued efforts of coffee quality and farmers initiatives, which aligns with METAD’s overall mission. He continues to research innovative farming techniques (with the assistance of the University of California – Davis) for application to METAD's operations in Ethiopia. Michael holds a bachelor’s degree in Marketing and Advertising with a minor in International Business from California Lutheran University in Los Angeles, California.


MEET THE TEAM

 
The METAD executive team has three generations of experience in growing and sourcing coffee. We work with a strong network of local and international contacts to produce and market Ethiopian agricultural products worldwide.

Aman Adinew, Chairman & CEO
A U.S. national and Ethiopian native, Aman has more than two decades of experience in revenue management, marketing, operations and international business, spanning a range of service industries including commodity exchange (Ethiopian Commodities Exchange - ECX), express delivery and logistics (DHL Express), air transportation (Northwest Airlines), manufacturing (3M), entertainment international trade (AIT, Inc.) and consulting (Profit Advantage Group). He is exceptionally skilled at helping companies achieve aggressive growth and profitability goals. Prior to launching METAD, Aman served as the Chief Operations Officer of the ECX, seconded from the United Nations Development Programme (UNDP). In this capacity, he was responsible for ECX’s business operations – notably, quality certification and control, inventory management and warehousing. He also worked closely with key players in the coffee industry, including policymakers, growers, brokers, exporters and international buyers. Aman holds an MBA in marketing and strategic management from the University of Minnesota's Carlson School of Management, and a bachelor's degree in Business Administration from Augsburg College in Minneapolis, Minnesota.

 
 
ABOUT METAD

From seed to cup, high quality products and unsurpassed customer service are at the core of our company.

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Location: BAWA Center, 3rd Floor (Gerji)
P.O. Box: 4695, Addis Ababa, Ethiopia
Phone: +251 116 292534
Fax: +251 116 292539

 
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