MEET THE TEAM

 
The METAD executive team has three generations of experience in growing and sourcing coffee. We work with a strong network of local and international contacts to produce and market Ethiopian agricultural products worldwide.

Michael Adinew, Chief Development Officer
Michael brings over 22 years of experience to METAD management in sales, strategic marketing, market research, project management, competitive intelligence, staff supervision and customer relationship management – all from several Fortune 500 companies. An Ethiopian native who has been living in the United States since 1990, Michael has been actively developing business opportunities for METAD in North America, Asia and Europe for the past five years. He works closely with the Specialty Coffee Association of America (SCAA) and the Coffee Quality Institute (CQI) to assist with their continued efforts of coffee quality and farmers initiatives, which aligns with METAD’s overall mission. He continues to research innovative farming techniques (with the assistance of the University of California – Davis) for application to METAD's operations in Ethiopia. Michael holds a bachelor’s degree in Marketing and Advertising with a minor in International Business from California Lutheran University in Los Angeles, California.

 
 
ABOUT METAD

From seed to cup, high quality products and unsurpassed customer service are at the core of our company.

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CONTACT US

Location: BAWA Center, 3rd Floor (Gerji)
P.O. Box: 4695, Addis Ababa, Ethiopia
Phone: +251 116 292534
Fax: +251 116 292539

 
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